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Primus CRM

Client: Primus Motors CRM May 2026 86 views

Primus CRM — Customer Relationship Management Platform

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Primus CRM

Technologies Used

PHP Laravel MySQL REST APIs JavaScript HTML5 CSS3 Git

About this project

A full-stack CRM platform built for a Canadian automotive dealership group to streamline customer management, sales operations, inventory tracking, and business workflows across multiple locations. The system includes role-based access control, lead and sales pipeline management, automated customer engagement sequences, appointment scheduling, task management, inventory integration, financial tracking, and advanced reporting. Developed with Laravel and MySQL, the platform supports third-party integrations through RESTful APIs and leverages workflow automation to improve operational efficiency and customer follow-up processes.

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